Orange Smash: The Runaway Hit Canned Cocktail for Your Super Bowl Party

This Sunday, when you're watching the big game with friends and family in Roanoke, Lynchburg, Lexington, Charlottesville, and Richmond, be sure to keep an eye out for Orange Smash, the latest sensation in canned cocktails. Made with premium vodka, real orange juice, and just the right amount of bubbles, this refreshing drink is sure to bring some excitement to your Super Bowl party.

For the folks at Devils Backbone Brewing Company, however, their belief in the power of marketing didn't start with Orange Smash. In fact, they've been perfecting their craft for many years, and I'm thrilled to have been a part of that journey. As someone who's always dreamed of creating an ad for the Big Game, I feel incredibly fortunate to have had the opportunity to work on this campaign.

I still remember watching my first Super Bowl party as a little kid, surrounded by friends and family, cheering on our favorite teams. And now, as a professional in the marketing world, I'm excited to be a part of bringing that same energy to your living room this Sunday.

Orange Smash made its debut on the big screen in 2022 during 'The Big Game,' marking Devils Backbone's first-ever TV ad. This year, we're back with two new ads: one for Vienna Lager and another for Orange Smash. The Vienna Lager ad will give viewers a sneak peek at their new brand design, which hits shelves in March.

For Orange Smash, our ad takes inspiration from the great outdoors and hiking culture, highlighting the importance of togetherness in nature. Imagine joining a beach party with friends, brought to life by Devils Backbone Distilling Co.'s unique blend of orange juice and smash vodka.

So grab some chips, gather your crew, and get ready to cheer on your favorite teams with Orange Smash in hand. With its refreshing taste and fun-filled vibe, this canned cocktail is sure to be the star of your Super Bowl party. Cheers!

Orange smash devils backbone